CREATIVE DIRECTOR, BRAND & MARKETING
Results-driven creative leader with career expertise in digital content and growing global, integrated brands. Foster customer relationships to identify needs, plan, and develop compelling experiences that drive brand awareness, engagement, and sales. Inspire and collaborate with cross-functional creative teams to execute projects and campaigns, delivering creative assets and content that maximize performance and profitability, expand market share, and achieve strategic marketing objectives on time and in fast-paced environments. Core competencies include:
Team Leadership • Training and Development • Project Management • Collaboration • Market Research • Client Relationship Management • Creative Strategy • Marketing Operations • Copy Direction • Brand Voice Creation • Brand Strategy / Storytelling • Digital Marketing • Problem Solving • Concept Development • Omnichannel Content Creation • UI/ UX Design • Editing • Copywriting • SEO • Blogging • Social Media Management • Brand Marketing
EXPERIENCE
Director, Creative & Interactive | Allegheny County Airport Authority - PIT & AGC | Pittsburgh, PA | 2022 - 2024
Managed the creative team - Designer/Photographer/Videographer/Content Manager/Writers/Project Manager to direct creative content execution for all digital and in-airport marketing and brand collateral.
Built and staffed the Authority’s first in-house Creative Dept. for PIT and AGC to execute agile projects faster.
Managed 3 external agency partnerships and projects as well as multiple vendors and freelancers.
Managed the Authority’s 4 websites, social channels and oversaw the rebuilding of the Blue Sky News website.
Managed creative strategy and execution for $1.5B Terminal Modernization Program content and branding initiatives.
Oversaw concept and production of photo and video shoots.
Built and managed the department’s $1.3M annual operational budget.
Served as a voting member of the ACAA Capital Budget Committee.
Senior Creative Director | rue21 | Pittsburgh, PA | 2019 - 2020
Led and mentored digital and store creative teams (7 direct reports) to create website, email, video, social, CRM and print experiences.
Managed all concept creation and executed the digital studio and on-location seasonal photoshoots.
Collaborated with executive and senior leadership teams to drive brand awareness by evolving customer-facing experiences to drive more digital engagement.
Managed and partnered with outside agencies/vendors to help implement digital transformation initiatives.
Director, Brand & Editorial | The Children’s Place | Secaucus, NJ | 2015 - 2019
Built and managed the content team to implement a digital-first, global brand voice focused on website and social experiences. Oversaw the creation of all website, email, social, CRM, on-product and in-store signage content.
Directed the creation of all seasonal concept language to support brand initiatives domestically and internationally.
Launched creative marketing initiatives for international franchises in the Middle East, India, Mexico, South and Central America.
Launched and managed the brand’s T-Mall website and WeChat experiences in China.
Initiated creative processes to execute projects more efficiently and to create omni-channel customer experiences.
Built and oversaw The Children’s Place blog content and strategy.
Collaborated with Amazon on branded initiatives.
Creative Director, Copy & Content | Lands’ End | Dodgeville, WI | 2010 - 2015
Created the Lands’ End Canvas brand voice and owned content creation for all digital experiences, catalogs and store environments.
Helped transition the core Lands’ End websites to mobile-first responsive design.
Managed the Lands’ End Kids and School Uniform copy teams and grew their responsibilities from catalog-only to multichannel creative ownership.
Oversaw all Instagram and Facebook creative experiences to drive new customer acquisition and awareness.
Launched and curated the Lands’ End Blog.
Directed numerous video shoots from concept through execution.
Collaborated with Design teams to concept new product launches.
Senior Copywriter | American Eagle Outfitters | Pittsburgh, PA | 2006 - 2010
Crafted and managed each brand’s unique voice for website, email, Facebook, CRM and store experiences.
Managed a team of copywriters and freelancers.
Contributed to the redesign of ae.com and aerie.com.
Partnered with IT to develop internal content management systems to organize/streamline website content execution process.
Concepted and wrote all product, lifestyle and seasonal marketing initiatives.
Relaunched Loyalty/CRM programs including the AE All-Access Pass & AE Visa Credit Card.
Created all supporting content for It’s A Mall World, AE Winter Tales, AE Big Game Live and AE Music Weekly.
Helped launch the 2008 AE New American Music Union summer festival curated by Anthony Kiedis of the Red Hot Chili Peppers.
Copywriter | Abercrombie & Fitch | New Albany, OH | 2002 - 2006
Created the A&F personality and attitude across all brands.
Built a copy team and managed the writers for each brand.
Helped create and launch the Hollister website and its digital entertainment initiatives.
Created the product naming strategy for all garments within each brand.
Managed all lifestyle and product copy for A&F, abercrombie kids and Hollister websites, Magalogs, and stores.
Wrote A&F product copy and graphic t-shirt ideas/statements (many of which attracted national attention).
Collaborated with Merchant and Executive teams to constantly evolve all creative experiences.
Created all music reviews, emails and A&F TV episode announcements.
Conducted interviews with models and celebrities for website content.