Creative Director | Brand Voice Architect | Multichannel Content Creator
Creative Director | Brand Voice Architect | Multichannel Content Creator
Brand & Content Direction – Stores, Digital, Concept, International & Amazon.
Interior store signage that draws attention to the product size ranges…with a little baby-centric humor.
The launch of the new baby experience focused on “bundled” sets making it easier for parents (and gift-givers) to get head-to-toe, mix-n-match outfits.
“Paint Box” started in its early stages as a playful concept that exploded into a beautiful, vibrant, kid-centric collection.
In collaboration with the design team, I helped set the brand tone for each season.
I was tapped to lead the branding and creative execution for our launch on Tmall in mainland China. It was an unforgettable experience. Oh, and I discovered that I like the taste of jellyfish.
As wholesale partners with Amazon, I directed our brand aesthetic and tone.