Creative Director | Brand Voice Architect | Multichannel Content Creator
Creative Director | Brand Voice Architect | Multichannel Content Creator
A Few Brand Videos I Helped Create.
The MV Paul R. Tregurtha is the largest ore freighter in the Great Lakes at 1,013 ft. We outfitted the entire crew in the new waterproof Squall jackets to put them through an intense real-world wear-test. We spent 4 days on-board with the crew documenting the experience across Lake Superior, Lake Huron and down the St. Clair river. Responsible for creative direction and copy.
To show-off just how durable Lands’ End backpacks are, we organized and filmed a field day event for kids to put the packs to the test. Responsible for concept, creative direction and copy.
To celebrate the cycling culture in Madison, WI, we filmed a lifestyle video that drew attention to the functional elements of the Madison Bike Blazer by Lands’ End Canvas. Responsible for copy.
We traveled to the Supima cotton fields of California to learn all about growing and harvesting this super soft and durable fiber. From riding in ginormous harvesters to hovering in helicopters, we captured the essence of being a cotton grower and discovered that conservation is just as important as quality. Responsible for creative direction.
On one of the coldest days I’ve ever experienced, a few of us (who actually made it into work) decided to film a little experiment. We wanted to see how warm a Lands’ End Expedition Parka would keep us on a walk around the office during a Polar Vortex. Responsible for concept and creative direction.